Digging and turning the earth. Adding nutrients and planting seeds.

Spring provides the opportunity to tap into a process that predates recorded time: growing food so that it can be harvested.

Is our work at sales and marketing, particularly websites, any different?

Websites are facing the next revolution in their evolution: Mobile. We have come to terms with the fact that businesses have to have a website to represent their image and interests. However, with 50% of our country walking around with a smartphone in their pocket or purse, it is necessary to be able to deliver that website to a portable device. The device could be a tablet or a phone but the reality is, these varying screen sizes require a flexible approach to your website design.

In the days when "Hang out your shingle" came into common usage, the phrase applied to a business putting a sign , or a 'shingle', outside the business to advertise the availability of a product or service.

Today, that shingle hanging outside your door is your website.

A solid, interesting, useful presentation of your business isn't a 'nice to have' it is a 'must have'.

Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver.

Open rates are up 12.6%  year over year according to Epsilon and the Direct Marketing Associations Email Experience Council. This number puts email open rates overall at 26.2% industry wide.