In the days when "Hang out your shingle" came into common usage, the phrase applied to a business putting a sign , or a 'shingle', outside the business to advertise the availability of a product or service.
Today, that shingle hanging outside your door is your website.
A solid, interesting, useful presentation of your business isn't a 'nice to have' it is a 'must have'.
Does your new website designer have a plan for what will happen to the old web pages you have sweated over all these years?
Most importantly, have they considered what will happen when those pages are no longer there for your customers who have bookmarked these pages or search engines that have indexed them?
One consistent question I receive from clients and prospective clients is: How can our website show up on search engines? The first part of the answer is we want to rank well, not just show up. The second part of the answer is with some effort and planning.
90% of life may be just showing up – but the contents of the other 10%? That will set us apart.
Competition is at the heart of all of our businesses. There are others out there trying to prevent you from getting that new client, sell your next product or closing that deal. They are your competitors. Us and them. You or me.
Search is an endeavor that requires a high level of commitment, the drive to be on top of the pile when the results are in.
