In the days when "Hang out your shingle" came into common usage, the phrase applied to a business putting a sign , or a 'shingle', outside the business to advertise the availability of a product or service.
Today, that shingle hanging outside your door is your website.
A solid, interesting, useful presentation of your business isn't a 'nice to have' it is a 'must have'.
Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver.
Open rates are up 12.6% year over year according to Epsilon and the Direct Marketing Associations Email Experience Council. This number puts email open rates overall at 26.2% industry wide.
Imagine you are a third grade elementary school teacher.
One student turns in his math homework neatly completed with all extra work on an attached sheet of paper (because they are asked to, "Show their work").
The next student turns in a sheet with some questions answered, others unanswered.
Reliability is not a sexy trait. Cinderella didn’t fall for Prince Charming for his reliability. Aggressive Venture Capitalists don’t fund a business because of its reliability.
