There was an old saw in sales, along the lines of Zig Ziglar or Tom Hopkins, that it takes seven - ten touches to convert a prospect. In these days of non-stop communication, I would argue it may take up to twice that number....
Something I am asked consistently in periodic meetings with my own prospects and clients is about the magic bullet. What will help their business take off? How can we increase sales? The answer isn’t always exactly what they want or expect to hear. As a digital...
I sincerely hope this finds you and yours healthy and safe. May we also take a moment and offer solace to those who have suffered the effects of COVID-19. It looks like we are moving past the darkest days and toward more open interaction. Public gatherings,...
Getting your business in front of customers and potential customers is imperative to creating growth for a robust company. The Digital Marketing tool belt is packed with many tools that didn't exist not so long ago and if you are avoiding acknowledgement of these tools you...
Our founder, Jeff Messineo, was interviewed by radio host Ann Herr on KUCI, Operation Community Stimlus about Swift Media and his involvement with different non-profits in the area and how this community involvement benefits everyone. Give it a listen! (The interview runs about 27 minutes - I...
I am late to the game on this one. I had seen talk about this speech but fell upon it today and saw a great presentation on belief, choice and faith - clearly worth the watch when you have 20 minutes. ...
Here's an interesting take on the internet and technology - it's worth a quick read: http://idlewords.com/talks/web_design_first_100_years.htm...
Regardless of the current, meaningless trend to value a tech company by its users, a company needs fuel to keep running and that fuel will either come from customers or investors. In fact, those investors are the customers and they are buying into a ponzi...
Niche vs. Growth. When does it become apparent that a niche has grown to its full potential? In days, months, years? The value of our offering appeals to a limited number of people or businesses for various reasons. The fact is" we must decide if what...