Information websites use to provide and gather information to users to improve web site experience or better target advertising.
Search Engine Marketing where the advertiser pays the search engine for every user’s click on a particular advertisement.
Websites like FaceBook, LinkedIn and Twitter where the main function is to socialize with people you know or would like to network (connect) with for personal and professional reasons.
A type of interactive display advertising on websites that is similar to a magazine advertisement.
The action a user commits when clicking on a search advertisement that pushes them through to another advertiser’s website.