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Swift Media | Marketing
Swift Media is an Orange County Website Developer, Internet Marketing Expert since 2000.
Orange County, Website, Design, Development, Marketing
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Continued practice breeds excellence. The effort and repetition of a task done many times creates a certain rhythm and ability that can be achieved no other way. Playing guitar, baseball, crochet or web designing (learning and practicing a different language) are all pursuits that are improved...

Digging and turning the earth. Adding nutrients and planting seeds. Spring provides the opportunity to tap into a process that predates recorded time: growing food so that it can be harvested. Is our work at sales and marketing, particularly websites, any different?
Websites are facing the next revolution in their evolution: Mobile. We have come to terms with the fact that businesses have to have a website to represent their image and interests. However, with 50% of our country walking around with a smartphone in their pocket or purse, it is necessary to be able to deliver that website to a portable device. The device could be a tablet or a phone but the reality is, these varying screen sizes require a flexible approach to your website design. This is where responsive design comes on stage. At Swift Media, we like to call it Fat Thumb Design.

I have been blessed to work with more than my fair share of excellent companies.

Some state their excellence with clarity in their values; others use it as a mantra for their daily efforts. However, the truth of it is, none are excellent by merely stating it.

Excellence begins with a state of mind but proves itself in constant effort.

In the days when "Hang out your shingle" came into common usage, the phrase applied to a business putting a sign , or a 'shingle', outside the business to advertise the availability of a product or service. Today, that shingle hanging outside your door is your website. A solid, interesting, useful presentation of your business isn't a 'nice to have' it is a 'must have'.

Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver. Open rates are up 12.6% year over year according to Epsilon and the Direct Marketing...

Imagine you are a third grade elementary school teacher. One student turns in his math homework neatly completed with all extra work on an attached sheet of paper (because they are asked to, "Show their work"). The next student turns in a sheet with some questions answered,...

As time runs out on the year of 2011, many of us have a tendency to take the foot off the gas pedal. I'm speaking up in defiance of that tendency. At Swift Media, we're finding that these times can be the most rewarding. The end...

A great aspect of baseball is the need to combine split second strategy with collaboration and performance. On defense, it’s often necessary to catch the ball and decide if you can get the lead runner or throw to first. As a matter of fact, it’s a...

Does your new website designer have a plan for what will happen to the old web pages you have sweated over all these years? Most importantly, have they considered what will happen when those pages are no longer there for your customers who have bookmarked these...