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Swift Media is an Orange County Website Developer, Internet Marketing Expert since 2000.
Orange County, Website, Design, Development, Marketing
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Have you ever had a fruit tree? Or a garden? Nature can be humbling. As the first hint of spring hit weeks ago, fruit trees began to show their blossoms. If you do have a fruit tree, you are well aware of what comes next. You step up and practically...

"A journey of a thousand miles begins with the first step." Considering a web site redesign project can seem a daunting task for most businesses. The place to start is in-house. Begin by making an honest assessment of what you have for the project: Budget time...

Digging and turning the earth. Adding nutrients and planting seeds. Spring provides the opportunity to tap into a process that predates recorded time: growing food so that it can be harvested. Is our work at sales and marketing, particularly websites, any different?

A great aspect of baseball is the need to combine split second strategy with collaboration and performance. On defense, it’s often necessary to catch the ball and decide if you can get the lead runner or throw to first. As a matter of fact, it’s a...

Are you creating opportunities for your operation? When selling a product or service, a web property represents a powerful opportunity to excite, engage and educate an interested person in your offering. Web sites are tools and as Stephen Covey says in "The 7 Habits of Highly Effective...

We (owners, bosses, managers) are always attempting to peer around the next bend when making business projections. Are we looking at another dip? Are things going to take off? How does that affect my budget and cash flow? The fact is: The only thing we can...

A great recipe somehow always becomes greater than the sum of its parts. We mix together some flour, butter, sugar and water and you have a crust. Mix berries, sugar, juice and some corn starch and you have the filling. Throw it all in the...

While preparing for a meeting I recently revisited this interesting piece of research from the Pew Internet & American Life Project.
A Key finding: 29% of cell owners describe their cell phone as "something they can't imagine living without."
In a related study Cell Internet Use, 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
In the days when "Hang out your shingle" came into common usage, the phrase applied to a business putting a sign , or a 'shingle', outside the business to advertise the availability of a product or service. Today, that shingle hanging outside your door is your website. A solid, interesting, useful presentation of your business isn't a 'nice to have' it is a 'must have'.

Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver. Open rates are up 12.6% year over year according to Epsilon and the Direct Marketing...