Digging and turning the earth. Adding nutrients and planting seeds.
Spring provides the opportunity to tap into a process that predates recorded time: growing food so that it can be harvested.
Is our work at sales and marketing, particularly websites, any different?
A Key finding:
29% of cell owners describe their cell phone as "something they can't imagine living without."
In a related study Cell Internet Use, 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
Websites are facing the next revolution in their evolution: Mobile. We have come to terms with the fact that businesses have to have a website to represent their image and interests. However, with 50% of our country walking around with a smartphone in their pocket or purse, it is necessary to be able to deliver that website to a portable device. The device could be a tablet or a phone but the reality is, these varying screen sizes require a flexible approach to your website design.
This is where responsive design comes on stage. At Swift Media, we like to call it Fat Thumb Design.
Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver.
Open rates are up 12.6% year over year according to Epsilon and the Direct Marketing...