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Swift Media is an Orange County Website Developer, Internet Marketing Expert since 2000.
Orange County, Website, Design, Development, Marketing
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Marketing Tag

There is a biological, self-preservative instinct in our need to go back to the same creek or well. Our reptilian brain makes the connection that we have drunk from this water source before; it’s safe to do so again. We all experience this feeling, even in...

"A journey of a thousand miles begins with the first step." Considering a web site redesign project can seem a daunting task for most businesses. The place to start is in-house. Begin by making an honest assessment of what you have for the project: Budget time...

Digging and turning the earth. Adding nutrients and planting seeds. Spring provides the opportunity to tap into a process that predates recorded time: growing food so that it can be harvested. Is our work at sales and marketing, particularly websites, any different?

A great aspect of baseball is the need to combine split second strategy with collaboration and performance. On defense, it’s often necessary to catch the ball and decide if you can get the lead runner or throw to first. As a matter of fact, it’s a...

Are you creating opportunities for your operation? When selling a product or service, a web property represents a powerful opportunity to excite, engage and educate an interested person in your offering. Web sites are tools and as Stephen Covey says in "The 7 Habits of Highly Effective...

A great recipe somehow always becomes greater than the sum of its parts. We mix together some flour, butter, sugar and water and you have a crust. Mix berries, sugar, juice and some corn starch and you have the filling. Throw it all in the...

Continued practice breeds excellence. The effort and repetition of a task done many times creates a certain rhythm and ability that can be achieved no other way. Playing guitar, baseball, crochet or web designing (learning and practicing a different language) are all pursuits that are improved...

Websites are facing the next revolution in their evolution: Mobile. We have come to terms with the fact that businesses have to have a website to represent their image and interests. However, with 50% of our country walking around with a smartphone in their pocket or purse, it is necessary to be able to deliver that website to a portable device. The device could be a tablet or a phone but the reality is, these varying screen sizes require a flexible approach to your website design. This is where responsive design comes on stage. At Swift Media, we like to call it Fat Thumb Design.

I have been blessed to work with more than my fair share of excellent companies.

Some state their excellence with clarity in their values; others use it as a mantra for their daily efforts. However, the truth of it is, none are excellent by merely stating it.

Excellence begins with a state of mind but proves itself in constant effort.

In the days when "Hang out your shingle" came into common usage, the phrase applied to a business putting a sign , or a 'shingle', outside the business to advertise the availability of a product or service. Today, that shingle hanging outside your door is your website. A solid, interesting, useful presentation of your business isn't a 'nice to have' it is a 'must have'.